A few examples that highlight some of the challenges I've addressed throughout my career.
Complete portfolio and detailed case studies are available upon request.
INTUIT FRANCE DISCOVERY FOR ACCOUNTANTS SEGMENT
Found product-market fit for a US-focused product in France's high-compliance environment through experimentation
Company: Intuit, Inc
HQ: Mountain View, California, US
Revenue: 14.37 billion USD (2023)
Employees: 18,200 (July 2023)
Date: December 2021-March 2022
Team Size: 3 core team (design, eng., PM) + 2 extended team (Researcher, Data Analyst)
My Role(s): Design management, experimentation coaching, hands-on design & research, project executive sponsorship
Key Metrics & Results:
x6 total number of experiments ran by French office
Reduction in 90-day attrition for accountants: 15%
Increase in documents recovered by accountants: 20%
Increase on NPS score: 6 points
Creation of a new dedicated SKU
My RENAULT APP HELP & SUPPORT SECTION
Provided a single entry point for assistance, care and self-care in automobile companion mobile app
Company: Renault Group
HQ: Boulogne-Billancourt, France
Revenue: €52.37 billion(2023)
Employees: 170,158 (Q4 2020)
Date: November 2020 - March 2021
Design Team Size: 2
My Role(s): Individual Contributor, UX Strategy, Design, User Research, Content Strategy
Key Metrics & Results:
Reduction in number of calls to call center: 5-10%
Reduction in number of open tickets: 5-10%
Usage of self-care functionalities: 15% of active users
Access to dedicated self-help articles: 15% of active users
SAMSUNG JOIN THE GAME APPLICATION
Created a gamified World Cup experience for soccer fans while promoting a brand sponsorship
Company: Samsung Electronics
HQ: Suwon, South Korea
Revenue: US$198.247 billion (2023)
Employees: 270,372 ( 2023)
Date: September 2013/ May 2014
Design Team Size: 2
My Role(s): UX Management, Strategic Direction, Requirements Definition, Wireframing, Style Guide Creation, Visual Design
As Manager of the UX Team in contents and services – Brazil at Samsung, I was charged to oversee the development of an application for the Soccer World Cup. The project involved the Brazil Contents & Services and R&D teams, the Latin America Media Solutions Center, as well as the Brazil Marketing and New Business development teams.
SAMSUNG RETAIL MODE APPLICATION
Increased number of in-store visits and removed friction for customers with a point of sale application for phones
Company: Samsung Electronics
HQ: Suwon, South Korea
Revenue: US$198.247 billion (2023)
Employees: 270,372 ( 2023)
Date: October 2013/ April 2014
Design Team Size: 5
My Role(s): UX Management, Strategic Direction, Requirements Definition, Art Direction (for visual design)
The Brazil handheld products division at Samsung Electronics was charged with the role of improving the shopper experience at the point of sales. While the guidelines for store layouts are strict and could not be changed, the R&D team saw the opportunity to develop applications within the phones that could attract the customers to the handsets and drive product sell out. We decided to create a new retail mode application that would cater to the specific needs of the local customers, targeting mid-tier handsets (costing around 200-300 US$). The project was developed within the UX Program from the Brazil Contents and Services team, with teams located in São Paulo and Manaus (northern Brazil).
NET TV SET TOP BOX INTERFACE
Refreshed an outdated set-top box experience for Brazil's largest paid TV provider
Client: NET TV
HQ: São Paulo, Brazil
Revenue: R$ 373,2M (2011)
Employees: 16.000
Date: October 2012, February 2013
Design Team Size: 4
My Role(s): Information Architecture, Wireframes, Visual Design
In September 2012, I was hired by the design company GAD Innovation (cited by Fast Company magazine as one of the leading design thinking and innovation consultancies in developing countries) to work as consultant in the project of redesigning NET TV ́s set-top box application. NET TV is the number one player in paid-TV in Brazil with over 9 million customers.
MOTO ID APPLICATION
Pushed the limits of basic mobile phones with an award-winning song recognition application
Company: Motorola, inc
HQ: Chicago, IL, USA
Revenue: US$42.9 billion (2006)
Employees: 66,000 (2006)
Date: 2006
Design Team Size: 4
My Role(s): Interaction Design, Visual Design
As a contractor for Motorola, I participated along with a team of four designers in the design of the Moto ID application. The Moto ID app was a music recognition application that came embedded in feature phones, which used technology by Shazam with a Motorola branding on top. At the time, smartphones were not as common as today, and the feature was extremely novel and prominently advertised by the company. The application was awarded the Gold Prize in the IDEA Brazil Design Awards.